Automated Dialog Replacement (ADR) is the process of re-recording dialogue by the original actor after the filming process to improve audio quality or reflect dialogue changes (also known as “looping” or a “looping session”). In film or video production, the sound mixer records dialogue during filming. In post-production, the sound editor, ADR supervisor or producer reviews all of the dialogue in the film or video and decides which lines must be re-recorded. ADR is recorded during an ADR session, which takes place in a specialized sound studio. The actor, usually the original actor from the set, views the scene with the original sound, then attempts to recreate the performance. Over the course of multiple “takes”, the actor performs the lines while watching the scene; the most suitable “take” becomes the final version.

Our professional studio was specially designed for Voice over and ADR. View your project footage on multiple LCD Monitors in the control room and vocal booth. All our professional audio engineers / sound editors have over 20 years experience in ADR editing.

Some ways the ADR process can be used are:

• Correct a misspoken line not caught during filming
• Change or clarify context of the original lines recorded on a set
• Diction improvement
• Accent correction
• Use a voice-double for actors who have a poor vocal performance
• Provide a voice-double for actors
• improve dramatic or comedic timing
• Replace an actors singing performance with a professional singer
• Correct synchronization or other technical issues
• Remove extraneous sounds such as jets, planes, helicopters, wind, traffic, equipment or any other undesirable noises and sounds
• Add or remove content for legal purposes (such as removing an unauthorized trademarked name)
• Add or remove a product placement